Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
2023 ed.
Book Details
Format
Hardback or Cased Book
ISBN-10
3031186621
ISBN-13
9783031186622
Edition
2023 ed.
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 2nd, 2023
Print length
274 Pages
Product Classification:
Islam Business ethics & social responsibility Sales & marketing
Ksh 36,000.00
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Papers include topics such as understanding Muslim consumer behavior, services marketing, implications and implementation of Halal business practices, social media marketing, ecommerce strategies, and overall business strategy.
This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular. Papers include topics such as understanding Muslim consumer behavior, services marketing, implications and implementation of Halal business practices, social media marketing, ecommerce strategies, and overall business strategy. This book is helpful for researchers interested in the specialties of the topic and also for business consultants who wish to have an in-depth understanding of doing business in Islam-oriented regions.
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