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Researching Customer Satisfaction and Loyalty

By: Paul Szwarc (Author)

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Ksh 0.00

Format: Paperback or Softback

ISBN-13: 9780749443368

Publisher: Kogan Page Ltd

Publication Date: Jul 3rd, 2005

Weight: 398 grams

Dimension: 23.30 x 16.30 x 1.50 cms

Category: Market research

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This practical guide examines how to research customer satisfaction and loyalty from both a client and supplier perspective, and how to get the best results from such research.

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