Researching Customer Satisfaction and Loyalty : How to Find Out What People Really Think
by
Paul Szwarc
Book Details
Format
Paperback / Softback
Book Series
Market Research in Practice
ISBN-10
0749443367
ISBN-13
9780749443368
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 3rd, 2005
Print length
272 Pages
Weight
398 grams
Dimensions
23.30 x 16.30 x 1.50 cms
Product Classification:
Market research
Ksh 6,700.00
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This practical guide examines how to research customer satisfaction and loyalty from both a client and supplier perspective, and how to get the best results from such research.
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