Researching Social Media
Book Details
Format
Hardback or Cased Book
ISBN-10
1446252205
ISBN-13
9781446252208
Publisher
SAGE Publications Ltd
Imprint
SAGE Publications Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 29th, 2030
Print length
224 Pages
Ksh 13,850.00
Not Yet Published
0 in stock
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Helping researchers to overcome the challenges of effectively exploiting social media data, this book introduces practical research methods and helps readers to explore a range of different objects to study.
Contemporary changes in digital media mean that a huge quantity of information is now routinely published online in the form of blogs, Twitter posts, YouTube videos and discussions on Social Network Sites (SNS) such as Facebook as well as in other chat rooms and forums. This has created many opportunities for research of a kind not possible before, but it also raises many challenges associated with effectively exploiting the data. The effective gathering and processing of online content on a large scale requires an approach drawing on subject and technical expertise from a range of different disciplines including media and communication studies, internet studies and information and computer science.
This book is concerned with the application of research methods to address a series of important questions that currently motivate research in this area. By concentrating on individual social media ′objects′, it highlights and encourages readers to explore a range of different objects to study, how to design research questions around these, consider ethics where relevant, alongside a range of quantitative and qualitative methods that could be considered.
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