Reshaping Retail : Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World
Book Details
Format
Hardback or Cased Book
ISBN-10
1118656660
ISBN-13
9781118656662
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 12th, 2013
Print length
208 Pages
Weight
454 grams
Dimensions
22.80 x 14.50 x 2.10 cms
Product Classification:
Sales & marketing
Ksh 4,550.00
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The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science.
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