Resistance to Innovation : Its Sources and Manifestations
Book Details
Format
Hardback or Cased Book
ISBN-10
0226632601
ISBN-13
9780226632605
Publisher
The University of Chicago Press
Imprint
University of Chicago Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jun 12th, 2015
Print length
208 Pages
Weight
446 grams
Dimensions
16.20 x 23.80 x 2.10 cms
Product Classification:
Business innovationResearch & development managementSales & marketing
Ksh 7,150.00
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Every year, about 25,000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. This book brings the insights of marketing and organizational behavior to bear on the attitudes and behaviors of the remaining 80 percent who resist innovation.
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