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Resourcing the Start-up Business
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Resourcing the Start-up Business : Creating Dynamic Entrepreneurial Learning Capabilities

Book Details

Format Paperback / Softback
ISBN-10 1032320036
ISBN-13 9781032320038
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Oct 31st, 2022
Print length 554 Pages
Weight 836 grams
Dimensions 15.50 x 23.30 x 3.20 cms
Product Classification: EconomicsEntrepreneurship
Ksh 9,850.00
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Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on the wide range of tangible and intangible resources available to entrepreneurs in the early stages of a new venture.

Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on the wide range of tangible and intangible resources available to entrepreneurs in the early stages of a new venture. This second edition brings in material on crowdfunding, digitalization and Covid-19, and dedicates new chapters to:

  • lean start-ups and business models
  • idea generation and opportunity development and
  • business incubators and accelerators.

The book supports students with learning objectives, a summary, discussion questions and a practical call to action in each chapter. A teaching guide and slides are also available for instructors. Resourcing the Start-up Business will be a valuable textbook for students of entrepreneurship and new venture creation globally.


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