Responding To the Screen : Reception and Reaction Processes

Name: Responding To the Screen
Brand: Taylor & Francis Inc
SKU: 9780805800333
Price: 30950 KES
Availability: OutOfStock
ISBN: 9780805800333

Book Details

Format Hardback

Book Series Routledge Communication Series

ISBN-10 0805800336

ISBN-13 9780805800333

Publisher Taylor & Francis Inc

Imprint Routledge

Country of Manufacture US

Country of Publication GB

Publication Date Apr 1st, 1991

Print length 422 Pages

Weight 839 grams

Product Classification: Media studies Media studies Psychology

KSh 30,950.00

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This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers'' subsequent behavior. The editors strive to further understanding of some of the basic processes underlying the ways we gain entertainment and information.

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