Responding To the Screen : Reception and Reaction Processes
Book Details
Format
Paperback / Softback
Book Series
Routledge Communication Series
ISBN-10
0805810447
ISBN-13
9780805810448
Publisher
Taylor & Francis Inc
Imprint
Routledge
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 1st, 1991
Print length
416 Pages
Weight
680 grams
Product Classification:
Media studiesPsychology
Ksh 12,350.00
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This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' subsequent behavior. The editors strive to further understanding of some of the basic processes underlying the ways we gain entertainment and information.
This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers'' subsequent behavior. The editors strive to further understanding of some of the basic processes underlying the ways we gain entertainment and information.
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