Response! : The Complete Guide to Profitable Direct Marketing
Book Details
Format
Paperback / Softback
ISBN-10
0684871130
ISBN-13
9780684871134
Publisher
Simon & Schuster
Imprint
Touchstone
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 1st, 1999
Print length
368 Pages
Weight
408 grams
Dimensions
22.90 x 15.20 x 2.50 cms
Product Classification:
Business & managementBusiness and Management
Ksh 4,300.00
Manufactured on Demand
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
In Response! Lois K. Geller, a leading expert in Direct Marketing offers all marketers, whether they work for small companies or large corporations, a strategy for creating and sustaining a profitable Direct Marketing program. Leading the reader through this program of planning, budgeting, forecasting, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and Internet campaigns.
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