Restaurant Chains in China : The Dilemma of Standardisation versus Authenticity
2019 ed.
Book Details
Format
Hardback or Cased Book
ISBN-10
981130985X
ISBN-13
9789811309854
Edition
2019 ed.
Publisher
Springer Verlag, Singapore
Imprint
Springer Verlag, Singapore
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 23rd, 2018
Print length
126 Pages
Weight
318 grams
Dimensions
15.40 x 21.60 x 1.50 cms
Product Classification:
GlobalizationMarket researchService industries
Ksh 14,400.00
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This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China.
This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly contradict each other leading to suppliers facing an authenticity-standardization paradox. The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China. This book will be of interest to scholars, business owners, and consultants.
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