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Restaurant Chains in China

By: Guojun Zeng (Author) , Henk J. de Vries (Author) , Frank M. Go (Author)

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Ksh 17,300.00

Format: Hardback or Cased Book

ISBN-13: 9789811309854

Publisher: Springer Verlag, Singapore

Publication Date: Oct 23rd, 2018

Weight: 318 grams

Dimension: 15.40 x 21.60 x 1.50 cms

Category: Globalization

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This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China.

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