Resurgence and Sustainable Development of Asian Markets in the New Normal : Issues and Challenges

This book is a compilation of transferable insights relevant to the dynamics of the current Asian business sector. It is a tool to develop a deep insight and formulate an appropriate roadmap to align with the post-pandemic business trends in the Asian market. The book is also a reflection of how innovation and resilience are actively driving the current Asian businesses. The major trends that have been identified in Asian markets have been in the fields of technology application, innovations, change in the patterns of demands towards sustainable choices, value-chain re-engineering and a growing consciousness about ethical choices. The volume empowers readers to take actionable steps towards creating sustainable business solutions, while also providing the opportunity to explore evolving perspectives on Asian market during the current period of disruption and how it has impacted businesses. 

This book will enhance the competency of young start-up ventures, budding entrepreneurs from Asian and non-Asian markets, SMEs and mid-level practitioners to manage and drive their organizations towards future sustainability in ensuring the value driven eco-system. This book will also be a guiding principle for the academics to undertake research on Asian market towards development of new solutions and actional strategies in addition to existing solutions.