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Retail Location Planning in an Era of Multi-Channel Growth

By: UK) Birkin Mark (University of Leeds (Author) , UK) Clarke Graham (University of Leeds (Author) , UK) Clarke Martin (University of Leeds (Author)

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Ksh 10,300.00

Format: Paperback or Softback

ISBN-13: 9780367218751

Publisher: Taylor & Francis Ltd

Publication Date: Jan 22nd, 2019

Weight: 634 grams

Dimension: 12.60 x 20.20 x 1.70 cms

Category: LANGUAGE TEACHING & LEARNING (OTHER THAN ELT)

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The way in which products and services are delivered to consumers, through branches and retail outlets, or more generally through a network of distribution channels, remains fundamentally important for maintaining a competitive advantage for a very wide range of businesses. Arguing that more complex markets demand more sophisticated spatial analysi

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