Retail Management : Principles & Practices

Name: Retail Management
Brand: New Century Publications
SKU: 9788177081480
Price: 8650 KES
Availability: OutOfStock
ISBN: 9788177081480

Book Details

Format Hardback

ISBN-10 8177081489

ISBN-13 9788177081480

Publisher New Century Publications

Imprint New Century Publications

Country of Manufacture IN

Country of Publication GB

Publication Date Jan 1st, 2007

Print length 264 Pages

Weight 514 grams

Dimensions 23.00 x 16.30 x 2.80 cms

Product Classification: Management & management techniques

KSh 8,650.00

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Indian retail business is undergoing dramatic transformation. The retail sector employs about 8 per cent of the country''s workforce and is characterised by a high degree of fragmentation with over 5 million outlets. The structure of a country''s retail sector has an enormous influence on marketing strategy and marketing activities of firms. The Indian retail sector has arrived at a very critical stage. Stores in modern formats have emerged in the metropolitan cities but the bulk of the retail sales still take place through traditional retail formats. The emergence of new formats of retailing has attracted the attention of government functionaries, company managers and economic analysts. This book analyses the developments in retailing in India. It consists of 20 papers authored by scholars in the field.

Get Retail Management by R Sudarshan at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by New Century Publications and it has 264 pages.