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Retail Marketing

By: Sean Ennis (Author)

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Ksh 13,700.00

Format: Paperback or Softback

ISBN-13: 9780077157654

Publisher: McGraw-Hill Education - Europe

Publication Date: Oct 16th, 2015

Weight: 706 grams

Dimension: 26.40 x 19.60 x 1.60 cms

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Suitable for anyone wanting to get to grips with retailing, this book reflects the academic thinking and provides a focus on customer value, corporate social responsibility and the transformative effect of digital technology. Suitable for both undergraduate and postgraduate students, it addresses the challenges of marketing in the 21st Century.

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