Retail Marketing
Book Details
Format
Hardback
ISBN-10
0714646490
ISBN-13
9780714646497
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 11th, 2004
Print length
256 Pages
Weight
498 grams
Product Classification:
Economics, finance, business & managementEconomics, Finance, Business and Management
KSh 30,950.00
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First published in 2004, This collection explores the emerging and diverse world of retail marketing by tracing its development from the 1980s to the present day. The market-driven retail company shows concern for the customer throughout the organisation, throughout all functions and departments. Such a company tries to understand how customers choose their purchases, the criteria they use, and attempts to ensure that it is more successful in meeting customer requirements than the competition. Retail Marketing discusses what range of products and services should be offered, where, at what price, and how these activities should be advertised, promoted and developed.
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