Retailing and the Language of Goods, 1550-1820
by
Nancy Cox
Book Details
Format
Paperback / Softback
ISBN-10
1032924861
ISBN-13
9781032924861
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 14th, 2024
Print length
258 Pages
Weight
390 grams
Dimensions
15.60 x 23.30 x 1.80 cms
Ksh 7,400.00
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This book explores the meanings assigned to goods sold retail from 1550 to 1820 and how their labels were understood. The first half of the book focuses on mercantile language more broadly; how it was used in trade and how lexicographers approached new vocabularies. In the second half, the author turns to the goods themselves, and their relationshi
In this book the author explores the various meanings assigned to goods sold retail from 1550 to 1820 and how their labels were understood. The first half of the book focuses on these labels and on mercantile language more broadly; how it was used in trade and how lexicographers and others approached what, for them, were new vocabularies. In the second half, the author turns to the goods themselves, and their relationships with terms such as luxury, choice and love; terms that were used as descriptors in marketing goods. The language of objects is a subject of ongoing interest and the study of consumables opens up new ways of looking at the everyday language of the early modern period as well as the experiences of trade and consumption for both merchant and consumer.
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