Retailing and the Language of Goods, 1550-1820
by
Nancy Cox
Book Details
Format
Hardback or Cased Book
ISBN-10
1472416104
ISBN-13
9781472416100
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 28th, 2015
Print length
258 Pages
Weight
622 grams
Dimensions
16.30 x 24.20 x 2.10 cms
Product Classification:
Early modern history: c 1450/1500 to c 1700Material cultureEconomic historyRetail sector
Ksh 27,900.00
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This book explores the meanings assigned to goods sold retail from 1550 to 1820 and how their labels were understood. The first half of the book focuses on mercantile language more broadly; how it was used in trade and how lexicographers approached new vocabularies. In the second half, the author turns to the goods themselves.
In this book the author explores the various meanings assigned to goods sold retail from 1550 to 1820 and how their labels were understood. The first half of the book focuses on these labels and on mercantile language more broadly; how it was used in trade and how lexicographers and others approached what, for them, were new vocabularies. In the second half, the author turns to the goods themselves, and their relationships with terms such as luxury, choice and love; terms that were used as descriptors in marketing goods. The language of objects is a subject of ongoing interest and the study of consumables opens up new ways of looking at the everyday language of the early modern period as well as the experiences of trade and consumption for both merchant and consumer.
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