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Retailing in Emerging Markets

By: Malobi Mukherjee (Author) , Richard Cuthbertson (Author) , USA) Howard CT Elizabeth (University of Connecticut (Author)

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Ksh 34,800.00

Format: Hardback or Cased Book

ISBN-13: 9780415730877

Publisher: Taylor & Francis Ltd

Publication Date: Sep 18th, 2014

Weight: 590 grams

Dimension: 16.30 x 23.60 x 2.30 cms

Category: Retail sector

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Providing a comprehensive and up to date assessment of the development of retailing in emerging economies, this book captures the interplay between retail policy and retail strategy to highlight the nuances of how they inform each other and the theoretical implications for retail development as a whole.

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