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Retailing in Emerging Markets

By: Malobi Mukherjee (Author) , Richard Cuthbertson (Author) , USA) Howard CT Elizabeth (University of Connecticut (Author)

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Ksh 11,300.00

Format: Paperback or Softback

ISBN-13: 9781138383180

Publisher: Taylor & Francis Ltd

Publication Date: Aug 23rd, 2018

Dimension: 23.40 x 15.60 x 43.00 cms

Category: Retail sector

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Providing a comprehensive and up to date assessment of the development of retailing in emerging economies, this book captures the interplay between retail policy and retail strategy to highlight the nuances of how they inform each other and the theoretical implications for retail development as a whole.

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