Rethinking Business Anthropology : Cultural Strategies in Marketing and Management
by
Alf H. Walle
Book Details
Format
Hardback or Cased Book
ISBN-10
1906093903
ISBN-13
9781906093907
Publisher
Taylor & Francis Ltd
Imprint
Greenleaf Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 1st, 2013
Print length
232 Pages
Weight
490 grams
Dimensions
24.20 x 15.70 x 1.80 cms
Ksh 30,600.00
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Qualitative methods of business research are emerging as vital tools. At the heart of this movement is business anthropology; as the subject comes of age, this timely monograph provides the perspectives needed for the growth and development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.
Qualitative methods of business research are emerging as vital tools. Business anthropology is at the heart of this movement. Although many recent books provide nuts-and-bolts advice regarding the field, Rethinking Business Anthropology: Cultural Strategies in Marketing and Management discusses the intellectual traditions from which the discipline has emerged and how this heritage opens up new vistas for business research. Gaining these broader perspectives is essential as business anthropologists transcend being mere research technicians and seek to influence organizational policies and strategies.
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