Rethinking Chinese Transnational Enterprises : Cultural Affinity and Business Strategies
Book Details
Format
Paperback / Softback
ISBN-10
1138985333
ISBN-13
9781138985339
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 13th, 2016
Print length
304 Pages
Weight
453 grams
Product Classification:
International businessMultinationals
Ksh 8,800.00
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Bringing together a group of scholars and researchers from different fields and disciplines, this book documents and dissects the dynamics of Chinese transnational enterprises throughout the 20th and into the 21st century.
Affinity to the Chinese culture, personalized social networks and a firm control of ownership and management have often been considered the key ingredients for the success of many diaspora Chinese transnational enterprises in South China and Southeast Asia. In view of the recent Asian crisis and the rapid changes imposed by globalization, scholars are increasingly concerned whether these family-owned Chinese transnational enterprises would survive the challenges in the new millennium.
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