Rethinking Communication in Social Business : How Re-Modeling Communication Keeps Companies Social and Entrepreneurial
Book Details
Format
Hardback or Cased Book
Book Series
Bloomsbury Studies in Contemporary Rhetoric
ISBN-10
149855590X
ISBN-13
9781498555906
Publisher
Bloomsbury Publishing Plc
Imprint
Lexington Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 31st, 2018
Print length
210 Pages
Weight
470 grams
Dimensions
15.90 x 23.60 x 2.20 cms
Product Classification:
Communication studies
Ksh 16,500.00
Manufactured on Demand
0 in stock
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This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.
This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.
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