Rethinking Communication in Social Business : How Re-Modeling Communication Keeps Companies Social and Entrepreneurial
Book Details
Format
Paperback / Softback
Book Series
Bloomsbury Studies in Contemporary Rhetoric
ISBN-10
1498555926
ISBN-13
9781498555920
Publisher
Bloomsbury Publishing Plc
Imprint
Lexington Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 19th, 2021
Print length
210 Pages
Weight
318 grams
Dimensions
22.90 x 15.30 x 1.60 cms
Ksh 7,200.00
Manufactured on Demand
0 in stock
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This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.
This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.
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