Rethinking Creativity : Inside-the-Box Thinking as the Basis for Innovation
Book Details
Format
Hardback or Cased Book
ISBN-10
1108479405
ISBN-13
9781108479400
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 10th, 2020
Print length
516 Pages
Weight
1,100 grams
Dimensions
23.50 x 16.00 x 3.50 cms
Ksh 21,600.00
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Academics, students, and researchers in creativity will discover a new perspective on the subject: creative innovation depends on inside-of-the-box thinking. That's right! Not outside the box... This book presents creativity as a concept that builds on what we know and how we use old ideas to produce new ones.
This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo''s ''Aerial Screw'' and Frank Lloyd Wright''s award-winning house, ''Fallingwater.'' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.
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