Rethinking Creativity : Inside-the-Box Thinking as the Basis for Innovation
Book Details
Format
Paperback / Softback
ISBN-10
1108742904
ISBN-13
9781108742900
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 10th, 2020
Print length
420 Pages
Weight
882 grams
Dimensions
17.10 x 24.60 x 3.30 cms
Ksh 7,600.00
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Academics, students, and researchers in creativity will discover a new perspective on the subject: creative innovation depends on inside-of-the-box thinking. That's right! Not outside the box... This book presents creativity as a concept that builds on what we know and how we use old ideas to produce new ones.
This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo''s ''Aerial Screw'' and Frank Lloyd Wright''s award-winning house, ''Fallingwater.'' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.
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