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Rethinking Innovation
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Rethinking Innovation : Global Perspectives

Book Details

Format Hardback or Cased Book
ISBN-10 0415748186
ISBN-13 9780415748186
Publisher Taylor & Francis Ltd
Imprint Routledge India
Country of Manufacture GB
Country of Publication GB
Publication Date Feb 4th, 2014
Print length 316 Pages
Weight 476 grams
Ksh 26,100.00
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This book examines a wide variety of topics related to innovation, such as technology standards, team processes affecting innovation, and the interface between academia and industry. Its strength lies in the fact that innovation is discussed from both hard and ‘soft’ (that is, the ‘people’ side of innovation) perspectives.

Innovation manifests itself as a key driver of improved productivity and sustainable growth in today’s global economic landscape. This book

• brings together perspectives and case studies from across the world;

• discusses frameworks and actual conditions required for innovation; and

• examines a variety of themes, such as technology innovation, research & development, team and human resource management, product and process creativity and entrepreneurship development to augment strategic and competitive advantage.

It will prove essential to those in business and management, entrepreneurship, economics and development studies, particularly those interested in innovation, strategic planning and business leadership.


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