Rethinking Marketing : Developing a New Understanding of Markets
Book Details
Format
Hardback or Cased Book
ISBN-10
0470021470
ISBN-13
9780470021477
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 16th, 2004
Print length
304 Pages
Weight
664 grams
Dimensions
17.60 x 25.20 x 2.30 cms
Product Classification:
Sales & marketing
Ksh 10,250.00
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Based on a seminar in Spring 2003 that brought together senior marketing Professors from both Europe and the US.
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