Rethinking Marketing : Towards Critical Marketing Accountings

Name: Rethinking Marketing
Brand: SAGE Publications Inc
SKU: 9780803974906
Price: 30800 KES
Availability: OutOfStock
ISBN: 9780803974906

Book Details

Format Hardback

ISBN-10 0803974906

ISBN-13 9780803974906

Publisher SAGE Publications Inc

Imprint SAGE Publications Inc

Country of Manufacture GB

Country of Publication GB

Publication Date Dec 30th, 1998

Print length 288 Pages

Weight 540 grams

Product Classification: Textbook, coursework Social research & statistics Social research and statistics Sales & marketing Sales and marketing

KSh 30,800.00

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This volume on marketing as a field of study, research and practice proposes ways forward for the discipline and profession. The contributors cover issues in contemporary marketing, including: marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research.

`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management

This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research - through an innovative dialogue among some of the most renowned international scholars in the field .

Get Rethinking Marketing by Douglas Brownlie at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by SAGE Publications Inc and it has 288 pages.