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Rethinking Public Relations

By: USA) Moloney Kevin (Ball State University (Author) , UK) McGrath Conor (University of Ulster (Author)

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Ksh 40,800.00

Format: Hardback or Cased Book

ISBN-13: 9781138593657

Publisher: Taylor & Francis Ltd

Publication Date: Jul 30th, 2019

Dimension: 23.40 x 15.60 x 43.00 cms

Category: Communication studies

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This third edition of Rethinking Public Relations argues that public relations is weak propaganda. While earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of PR as more than structural but also as having an important rhetorical component.

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