Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value
Book Details
Format
Hardback or Cased Book
ISBN-10
0071342532
ISBN-13
9780071342537
Publisher
McGraw-Hill Education - Europe
Imprint
McGraw-Hill Professional
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 16th, 1999
Print length
320 Pages
Weight
610 grams
Dimensions
23.40 x 16.00 x 2.80 cms
Product Classification:
Sales & marketing management
Ksh 6,850.00
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Rethinking the Sales Force demonstrates how the successful sales force manages complex business processes with multiple sales approaches and selling models that meet the demands of today's sophisticated customers.
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