Revenue Management and Pricing : Case Studies and Applications
Book Details
Format
Paperback / Softback
ISBN-10
1844800628
ISBN-13
9781844800629
Publisher
Cengage Learning EMEA
Imprint
Cengage Learning EMEA
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 29th, 2004
Print length
232 Pages
Weight
482 grams
Dimensions
24.20 x 18.70 x 1.30 cms
Product Classification:
FinanceBudgeting & financial management
Ksh 10,750.00
Manufactured on Demand
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Quality
Fast
Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch AirlinesRevenue Management & Pricing treats revenue management and pricing as a practical subject and demonstrates best practice throughout the tourism and hospitality industries by the extensive use of case material.
Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch AirlinesRevenue Management & Pricing treats revenue management and pricing as a practical subject and demonstrates best practice throughout the tourism and hospitality industries by the extensive use of case material.
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