Review of Marketing Research
Book Details
Format
Hardback or Cased Book
Book Series
Review of Marketing Research
ISBN-10
0765613050
ISBN-13
9780765613059
Publisher
Emerald Publishing Inc
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 1st, 2005
Print length
256 Pages
Weight
666 grams
Dimensions
24.60 x 17.40 x 1.80 cms
Product Classification:
Market research
Ksh 21,600.00
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Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide range of marketing research methodologies.
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