Review of Marketing Research
Book Details
Format
Hardback or Cased Book
Book Series
Review of Marketing Research
ISBN-10
0765613069
ISBN-13
9780765613066
Publisher
Emerald Publishing Inc
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 1st, 2007
Print length
226 Pages
Weight
666 grams
Dimensions
24.60 x 17.40 x 1.60 cms
Product Classification:
Market research
Ksh 22,500.00
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Part of "The Review of Marketing Research" annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.
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