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Review of Marketing Research

By: Naresh K. Malhotra (Author)

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Ksh 20,650.00

Format: Hardback or Cased Book

ISBN-13: 9780765620927

Publisher: Taylor & Francis Ltd

Publication Date: Jan 1st, 2008

Dimension: 24.60 x 17.40 x 1.60 cms

Category: Market research

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  • Description

  • Reviews

Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous but also offer detail, including literature reviews, advanced methodologies, empirical studies, emerging trends, international developments, and guidelines for implementation.

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