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Review of Marketing Research

By: Naresh K. Malhotra (Author)

2 in stock

Ksh 40,800.00

Format: Hardback or Cased Book

ISBN-13: 9780765621252

Publisher: Taylor & Francis Ltd

Publication Date: Nov 1st, 2008

Weight: 534 grams

Dimension: 25.90 x 18.30 x 2.00 cms

Category: Market research

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Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.

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