Review of Marketing Research
Book Details
Format
Hardback or Cased Book
Book Series
Review of Marketing Research
ISBN-10
0765621258
ISBN-13
9780765621252
Publisher
Emerald Publishing Inc
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 1st, 2008
Print length
216 Pages
Weight
534 grams
Dimensions
25.90 x 18.30 x 2.00 cms
Product Classification:
Market research
Ksh 30,600.00
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Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.
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