Review of Marketing Research
Book Details
Format
Hardback or Cased Book
Book Series
Review of Marketing Research
ISBN-10
0765621274
ISBN-13
9780765621276
Publisher
Emerald Publishing Inc
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 1st, 2009
Print length
216 Pages
Weight
552 grams
Dimensions
26.10 x 18.90 x 1.90 cms
Product Classification:
Sales & marketingSales and marketing
Ksh 30,600.00
Re-Printing
0 in stock
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Quality
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Contains articles by the marketing field's researchers and scholars. This title presents a view of the marketing research methodologies.
"The Review of Marketing Research" series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications in the field, which impose major constraint on article length, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, international developments, guidelines for implementation, and suggestions for future theory development and testing. "The RMR" series is edited by Naresh K. Malhotra along with a distinguished editorial review board. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.
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