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Review of Marketing Research

By: USA) Malhotra Naresh K. (Georgia Institute of Technology (Author) , USA) Malhotra Naresh K. (Georgia Institute of Technology (Author)

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Ksh 20,650.00

Format: Hardback or Cased Book

ISBN-13: 9780857244758

Publisher: Emerald Publishing Limited

Publication Date: Dec 2nd, 2010

Weight: 622 grams

Dimension: 23.80 x 16.00 x 2.90 cms

Category: Market research

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  • Reviews

This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from multidisciplinary literatures in an integrative manner.

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