Review of Marketing Research : Special Issue - Marketing Legends
Book Details
Format
Hardback or Cased Book
Book Series
Review of Marketing Research
ISBN-10
0857248979
ISBN-13
9780857248978
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 21st, 2011
Print length
376 Pages
Weight
692 grams
Dimensions
23.50 x 15.70 x 3.30 cms
Product Classification:
Market research
Ksh 17,450.00
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This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.
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