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Review of Marketing Research

By: Naresh Malhotra - USE 0493 (Author) , Naresh Malhotra - USE 0493 (Author)

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Ksh 23,300.00

Format: Hardback or Cased Book

ISBN-13: 9780857248978

Publisher: Emerald Publishing Limited

Publication Date: Jul 21st, 2011

Weight: 692 grams

Dimension: 23.50 x 15.70 x 3.30 cms

Category: Market research

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  • Reviews

This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.

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