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Rewire Your Food-Addicted Brain : Fight Cravings and Break Free from a High-Sugar, Ultra-Processed Diet Using Neuroscience

By: (Author) Claire Wilcox , (Author) Clarissa Kennedy , (Author) Molly Painschab , (Author) Vera Tarman

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Ksh 3,050.00

Format: Paperback / Softback

ISBN-10: 1648484689

ISBN-13: 9781648484681

Publisher: New Harbinger Publications

Imprint: New Harbinger Publications

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Sep 25th, 2025

Print length: 168 Pages

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The food industry engineers food products with the purpose of addicting consumers. As a result, millions of people are now hooked on sugary, ultra-processed foods that can lead to obesity, loss of vitality, and diabetes. Written by a psychiatrist and food addiction expert, this crucial and essential guide offers a combination of eating disorder and addiction treatment methods to help readers move past addictive behaviors—so they can enjoy a healthy and genuinely rewarding relationship with food.

A powerful guide to help you overcome food addiction and improve your health.

Have you ever wondered why you’re addicted to certain foods? Would it shock you to learn that the food industry engineers food products with the express purpose of getting you hooked? With millions wrestling with food addiction, is it any surprise that much of what is meant to sustain us is in fact making us sick? The increasing dependence on unhealthy, ultra-processed foods invites a host of health problems—from obesity and heart disease to diabetes. So, how can you break free from this destructive cycle?

Written by an addiction psychiatrist with decades of experience, this powerful guide combines proven-effective techniques based in addiction and eating disorder treatments to help you overcome the unhealthy food habit, once and for all. In addition to real-world stories from others who have battled food addiction, you’ll learn how certain foods can actually alter your neurochemistry—lighting up reward centers in your brain just like nicotine, alcohol, and other drugs. Most importantly, you’ll discover how to move beyond the self-blame, shame, and internalized stigma that is associated with food addiction, so you can start taking steps toward lasting recovery.

If you’re trapped in a never-ending cycle of yo-yo dieting, crazy cravings, and binging (with or without purging), this evidence-based guide can help you get back on track. It’s time to say goodbye to “big food,” and the packaged products that keep you from nourishing and enriching both your body and mind. This powerful book can help you get started today.


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