Rhetoric : The Art of Persuasion
Book Details
Format
Paperback / Softback
ISBN-10
1904263909
ISBN-13
9781904263906
Publisher
Wooden Books
Imprint
Wooden Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 1st, 2015
Print length
58 Pages
Weight
84 grams
Dimensions
12.60 x 15.40 x 0.70 cms
Product Classification:
Usage & grammar guidesUsage and grammar guidesCommunication studies
Ksh 1,250.00
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The world's finest pocket guide to the gift of the gab.
What do you do when you use a metaphor? Or a simile or analogy? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders? In this learned little volume, illustrated by Merrily Harpur, AdinaArvatu and Andrew Aberdein demonstrate the principles of Rhetoric via its key figures and devices, using copious examples to show how all human communication deploys the techniques of this ancient art. WOODEN BOOKS are small but packed with information. "Fascinating" FINANCIAL TIMES. "Beautiful" LONDON REVIEW OF BOOKS. "Rich and Artful" THE LANCET. "Genuinely mind-expanding" FORTEAN TIMES. "Excellent" NEW SCIENTIST. "Stunning" NEW YORK TIMES. Small books, big ideas.
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