Rhetoric at the Non-Substantialistic Turn : The East-West Coin
Book Details
Format
Hardback or Cased Book
ISBN-10
1498573207
ISBN-13
9781498573207
Publisher
Bloomsbury Publishing Plc
Imprint
Lexington Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 4th, 2018
Print length
242 Pages
Weight
522 grams
Dimensions
16.10 x 23.70 x 2.20 cms
Product Classification:
Communication studiesPhilosophy
Ksh 18,450.00
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This book formulates a theory of global rhetoric encompassing Eastern and Western approaches. Based on the Field-Being philosophy, this book delves into the ontological foundations of both kinds of rhetoric and argues that both understandings are necessary for global communication.
Rhetoric at the Non-Substantialistic Turn: The East-West Coin presents a unique theory of rhetoric that encompasses both Eastern and Western approaches. Based on the Field-Being philosophy founded by Lik Kuen Tong, this theory gives an account of the ontological foundations of both kinds of rhetoric. Beginning with an exposition of the nature of Field-Being rhetoric as Eastern and Western, this book presents chapters on Eastern and Western rhetoric over history as power, ethics, art, creativity, politics, and communication. It acknowledges the thinking of many philosophers and rhetoricians who have contributed to East-West comparative studies in both fields and argues that both understandings of rhetoric are necessary for global communication.
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