Rhetoric of Soft Power : Public Diplomacy in Global Contexts
by
Craig Hayden
Book Details
Format
Paperback / Softback
Book Series
Bloomsbury Studies in Political Communication
ISBN-10
0739142593
ISBN-13
9780739142592
Publisher
Bloomsbury Publishing Plc
Imprint
Lexington Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 21st, 2011
Print length
308 Pages
Weight
446 grams
Dimensions
22.70 x 16.40 x 2.50 cms
Ksh 9,950.00
Manufactured on Demand
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The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides new insight into the global growth of the soft power concept, through a comprehensive, comparative analysis of public diplomacy and strategic communication initiatives. The book addresses the interdisciplinary implications of soft power, that draws together insights from international communication and international relations research, in order to understand how soft power has been interpreted as increasingly necessary by a range of international actors.
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