Book Details
Format
Paperback / Softback
Book Series
Frontiers in Political Communication
ISBN-10
1433113295
ISBN-13
9781433113291
Edition
2 Revised edition
Publisher
Peter Lang Publishing Inc
Imprint
Peter Lang Publishing Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 27th, 2012
Print length
170 Pages
Weight
268 grams
Dimensions
15.20 x 22.60 x 1.60 cms
Product Classification:
Public speaking guidesCommunication studiesPolitical science & theory
Ksh 5,000.00
Manufactured on Demand
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Examines how rhetorical theory can be applied to political activity across a range of media technologies. In this title, Warnick and Heineman study the web as a public sphere, touching on how websites, social media, viral video, and web-based anti-institutional practices such as hacktivism impact something from electoral politics to activism.
The second edition of Rhetoric Online: The Politics of New Media has been extensively revised and expanded in order to systematically examine how rhetorical theory can be applied to political activity across a wide range of new media technologies. Warnick and Heineman study the web as a public sphere, touching on how websites, social media, smartphone applications, blogs, viral video, and web-based anti-institutional practices such as hacktivism impact everything from electoral politics to activism. Furthermore, they provide critical insight into how rhetoricians might consider existing theories of persuasion, identity, narrative, intertextuality, social movements, and more in the context of evolving new media technology. This edition contains completely new chapters on viral video, social identity and social media, and anti-institutional politics online.
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