Rhetorical and Critical Approaches to Public Relations II
Book Details
Format
Paperback / Softback
Book Series
Routledge Communication Series
ISBN-10
0805864245
ISBN-13
9780805864243
Publisher
Taylor & Francis Inc
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 19th, 2009
Print length
392 Pages
Weight
440 grams
Product Classification:
Public relations
Ksh 14,600.00
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This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations, and it uses a rhetorical lens to give practitioners a clear sense of how their PR campaigns make a contribution to the organizational bottom line.
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