Rising Tide : Lessons from 165 Years of Brand Building at Procter & Gamble
Book Details
Format
Hardback or Cased Book
ISBN-10
1591391474
ISBN-13
9781591391470
Publisher
Harvard Business Review Press
Imprint
Harvard Business Review Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 1st, 2004
Print length
496 Pages
Weight
924 grams
Dimensions
16.20 x 24.30 x 3.30 cms
Product Classification:
Sales & marketing
Ksh 5,700.00
Re-Printing
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. This book presents the secrets of longtime success of dozens of superstar brands. Case study sections in it offer lessons in: business reinvention, building new markets and capabilities, brand excellence, and more.
This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we''ve grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.
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