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Risk Communication

By: Pennsylvania) Morgan M. Granger (Carnegie Mellon University (Author) , Pennsylvania) Fischhoff Baruch (Carnegie Mellon University (Author) , Ann (Georgia Institute of Technology) Bostrom (Author)

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Ksh 11,500.00

Format: Paperback or Softback

ISBN-13: 9780521002561

Publisher: Cambridge University Press

Publication Date: Jul 30th, 2001

Weight: 552 grams

Dimension: 22.70 x 15.30 x 2.20 cms

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This book explains how to develop more effective risk communications using the Carnegie Mellon mental-model approach. Such communications are designed to contain, in readily usable form, the information that people need to make informed decisions about risks to health, safety, and the environment.

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