Rituals, Consumption, and Marketing : A Research Companion
Book Details
Format
Hardback or Cased Book
ISBN-10
1032871911
ISBN-13
9781032871912
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 30th, 2025
Print length
386 Pages
Product Classification:
Occupational & industrial psychologyAdvertisingMarket research
Ksh 30,600.00
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This volume is a compendium of cutting-edge scholarship exploring the relevance, roles, and functions of rituals in consumer culture. It will be a valuable resource for academics in the marketing field pursuing ritual scholarship, and for creating coursework on consumer culture, consumer behavior, and marketing strategy.
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