Rolling Out New Products Across International Markets : Causes of Delays
Softcover reprint of the original 1st ed. 2004
Book Details
Format
Paperback / Softback
ISBN-10
1349420263
ISBN-13
9781349420261
Edition
Softcover reprint of the original 1st ed. 2004
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 1st, 2004
Print length
249 Pages
Ksh 16,200.00
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Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments.
Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel. Based upon empirical information the book provides insights into theory and better practice in this area.
Get Rolling Out New Products Across International Markets by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
