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Routledge Library Editions: Marketing (27 vols)
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Routledge Library Editions: Marketing (27 vols)

Book Details

Format Multiple-Item Product
ISBN-10 0415834465
ISBN-13 9780415834469
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Aug 22nd, 2014
Print length 7930 Pages
Product Classification: Sales & marketing
Ksh 306,700.00
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This set covers books originally published between 1925 and 1995, written and edited by authors from both sides of the Atlantic. The set covers marketing theory, strategy, and organization, budgeting and market research. Particular volumes focus on specific industries such as tourism and pharmaceuticals, whilst other volumes are devoted to specific sub-fields of marketing such as advertising. A solid collection covering 70 years of marketing literature, showing how the discipline has evolved.

This set covers books originally published between 1925 and 1995, written and edited by authors from both sides of the Atlantic. The set covers marketing theory, strategy, and organization, budgeting and market research. Particular volumes focus on specific industries such as tourism and pharmaceuticals, whilst other volumes are devoted to specific sub-fields of marketing such as advertising. A solid collection covering 70 years of marketing literature, showing how the discipline has evolved.


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