Rumors and Rumor Control : A Manager's Guide to Understanding and Combatting Rumors
Book Details
Format
Paperback / Softback
Book Series
Routledge Communication Series
ISBN-10
0805838767
ISBN-13
9780805838763
Publisher
Taylor & Francis Inc
Imprint
Routledge
Country of Manufacture
US
Country of Publication
GB
Publication Date
Oct 1st, 2003
Print length
268 Pages
Weight
390 grams
Dimensions
23.00 x 15.20 x 1.80 cms
Product Classification:
Social, group or collective psychologyPublic relations
Ksh 11,350.00
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Vol sheds light on rumor phenomenon by integrating approaches from behavioral science, marketing & comm., & offers strategies for preventing & neutralizing rumors in business. For students/scholars in public relations, social psych, management & org comm
Vol sheds light on rumor phenomenon by integrating approaches from behavioral science, marketing & comm., & offers strategies for preventing & neutralizing rumors in business. For students/scholars in public relations, social psych, management & org comm
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